When we learned that the current waste management system is centuries old, it made sense why it was broken.
The Romans, in 200 AD, designed the first official sanitation organization.
We realized that the current waste management system desperately needs modernization, starting with the humble waste bin.
We identified stakeholders within the waste management system, from consumers to municipal, state, and federal regulatory bodies.
Through in-depth conversations with stakeholders, we realized no singular culprit exists. Every stakeholder identified a different stakeholder as the problem.
We took the information gathered from our research and performed root cause analysis.
We realized that modernizing the system at the source level would give us the best chance of solving it.
So, we focused the solution development around us and our lifestyle. Our goal was to create a solution to help us solve the waste crisis without disrupting our everyday lives.
We spent a year in the lab, conceptualizing and building a solution that can seamlessly fit into anybody's life and bring their organic waste generation to zero.
We demoed our prototype at 2023 Climate Week, sponsored by Newlab and NYCEDC, to a fantastic reception, validating the severe need to solve the waste problem.
We are launching in NYC on Climate Week 2025 to accelerate the goal of achieving the carbon-negative and zero-waste NYC goal by 2030.
Thankfully, every city is built upon an identical waste management structure, so we are coming to your city next.
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